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Egal, ob Netflix-Serie, Playstation-Spiel oder Nachrichtensendung: Die Software Samba TV hält nach, wofür Besitzer von Smart-TVs ihr Gerät. Samba TV ist eine Content-Empfehlungs-Engine und eine Viewer-Tracking-Anwendung für Smart-TVs. Der Entwickler Samba aus San Francisco, Kalifornien, wurde von frühen Mitarbeitern von BitTorrent mitbegründet, darunter auch Ashwin Navin, der. Die Softwaretechnologie von Samba TV ist in der Lage das Nutzungsverhalten von Smart-TV-Zuschauern zu messen und zu analysieren. Auf Basis der. Der US-amerikanische Adtech-Anbieter Samba TV, der digitales Targeting aufgrund von Fernsehnutzung ermöglicht, stellt zum ersten Mal. Die Software Samba TV ist auf vielen TV-Geräten vorinstalliert. Sie wertet Nutzerdaten aus, selbst bei Apps von Drittanbietern. Schlau sind sie. COMPUTER BILD hilft. Sony Android Fernseher einrichten: Vorsicht vor der Samba TV App! Die. Das Unternehmen Samba TV, in San Francisco gegründet und zunächst in den USA, England und Taiwan aktiv, erfasst seit genau dieses.

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Comscore has an ambition to provide television and digital audience measurement and analytics to help advertisers and media owners better understand the reach and impact of cross-platform advertising at an increasingly global level.
The company has been proving the model in the U. Now the company is turning its attention to Europe, working with partners who can provide audience insights via automatic content recognition ACR , the technology that understands viewing at glass level on Smart TVs, thus revealing with the usual privacy caveats what people are watching — whether it is sourced from a set-top box, game console, other streaming device or directly from the Smart TV itself.
The first-party, real-time viewing data will be harvested using software embedded in Smart TVs and augmented by set-top boxes and it will cover broadcast linear TV plus streaming to the television set.
The viewing data will be available at programme level or series level and ad exposure can be linked to purchase behaviour, enabling stronger ad effectiveness studies, so helping advertisers understand their return on media investment.
Comscore wants to help support this trend. Comscore clients are already using the new measurement and analytics solution.
Comscore is looking to take this ACR-based measurement worldwide, starting next year. With the rapid shifts across TV viewing behaviour, advertisers and publishers can no longer expect their legacy approach to accurately quantify the size of audiences or the effectiveness of advertising.
This partnership is a game changer for global marketers who care about performance, accuracy, and data innovation. Sign in. Log into your account. Password recovery.
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The service is available only after a user activates it on a device, and is supported by interest-based advertising delivered on the television or on devices within the household.
Samba TV applications are currently [ when? In September , the company adopted the Samba TV name. Samba TV tracks what appears on the users' TV by reading pixels and utilizing this data for personalized recommendations on the TV or mobile apps connected to the television.
This capability extends to streaming programs and even video games played on the television. The system also allows viewers to access additional content from their favorite TV shows and actors, including thousands of exclusive online videos from over 80 channels.
By connecting phones or tablets to the TV, viewers gain access to exclusive content and special offers. Also, as they flip through channels, related online videos or similar TV programs are automatically recommended.
Advertisers can also present additional information directly to interested viewers on the TV or any device synchronized with it.
In June , [11] it became public that Samba TV is planning a cryptocurrency to provide its users incentives for sharing their data.
The funding helped Flingo expand its presence with smart TV and device manufacturers, building on its existing partnerships. From Wikipedia, the free encyclopedia.
San Francisco , California. Free and open-source software portal. Multichannel News. Retrieved
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